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We inherit stories. They become our heritage. Family heritage, childhood-nostalgia heritage, company heritage.
Life is about stories. We hear them, we tell them. We remember them, we share them. We live them and wear them throughout our lives. A good story should wear like good quality denim, getting softer over time and adjusting to fit the wearer. They become beloved; a representation of lots of stories. They are something the wearer just can’t let go.

What story will your employees inherit? Your customers?
What is your heritage?

Doth works mostly with deathcare and wellness clients. We know a lot about them and have a unique understanding of the kinds of issues they face. We know how to find the stories they should be telling to the consumers who are already listening.

We specialize in the deathcare and wellness professions.


A typography-led approach to brand design results in timeless, one-of-a-kind work. Doth Brands specializes in custom typeface design, type consulting and custom lettering. Take one of our type workshops, commission a custom typeface or pick the brain of our resident type designer, Cole Imperi.


Doth works with people, products, companies and services to build brands that work for them, and with them as they grow and develop. We are known for our comprehensive branding ‘books’ that come with every identity we deliver and our research-based approach. We explain why and show you how.


What is the right price? It has a lot more to do with human behavior than a clean markup, that’s for sure. Our in-house pricing designer, Victor Imperi, is known for his successful pricing strategies and the education on the how and the why that comes along with them.

We know how to find the stories you should be telling to the consumers who are already listening.

  • Cole Imperi
    Cole ImperiOwner | Creative Director

    Cole Imperi is the Owner and Creative Director of Doth Brands, a creative agency that primarily serves the wellness, end-of-life and deathcare professions. Cole holds a post-graduate Certificate in Typeface Design from the Type@Cooper Condensed Program. She is a 200-hour Registered Yoga Teacher and is working towards completion of her Thanatology certification. Cole has inside experience in both the deathcare and wellness professions having spent time in funeral homes, cemeteries, crematories, ashrams, yoga studios and integrative medical facilities. Cole serves as a board member of several non profits and community organizations and serves as faculty on the ICCFA Cremation Arranger Certification program. Cole has developed brands and identities for clients in luxury, retail, deathcare, wellness, yoga, automotive, food, pet care, architecture and non-profit markets.

  • Victor Imperi
    Victor ImperiOwner | Business Director

    Victor Imperi is Owner and Business Director at Doth Brands. Victor Imperi’s background in mathematics and management informs his pricing design specialty. Victor primarily works with the deathcare and wellness professions designing intelligent pricing strategies. Victor serves as faculty on the ICCFA Cremation Arranger Certification program and regularly speaks about the psychology of pricing, consumer motivations and how a good business is just like a good yogi. Victor has worked with a wide variety of client types including yoga, wellness, funeral homes, cemeteries, crematories, pet end-of-life and palliative care facilities, high end retail, automotive, ashrams, veterinary facilities, retail, non profit and entertainment.

We bring strategy to life


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